The Breakfast Myth

We’ve tied all sorts of ills to a failure to sit down to breakfast. You’ve probably even felt guilty when you skip breakfast. Or… just like something is missing? 


And why wouldn’t you? Between parents fussing to make sure you ate before school, being bombarded by cereal TV commercials promising to make us lean and athletic, and the urban myth that breakfast keeps your metabolism up... telling you you’d just be a lesser you if you missed breakfast.


I have news for you. The research on eating breakfast isn’t what your mother and Tony the Tiger would have you believe. In fact, our reverence for breakfast is itself only a recent phenomenon. Before the late 19th century, breakfast was far from a staple, until all that was changed by a small group of lobbyists for cereal and bacon companies who did everything in their power to market breakfast foods for their own financial gain (with little to no science to back up their claims). 


When later scientific studies did emerge “proving” breakfast was healthy, nutritional historian Marion Nestle found that these studies were financed by companies whose profits depended on the findings. Nestle’s research showed that: “Many — if not most — studies demonstrating that breakfast eaters are healthier and manage weight better than non-breakfast eaters were sponsored by Kellogg or other breakfast cereal companies whose businesses depend on people believing that breakfast means ready-to-eat cereal.”


Why is this important?


Health aside, eating is of course also a hugely important part of your social calendar. And of all meal types, people have pretty intense views on breakfast and brunch, as it turns out. So as you learn more, and continue replacing breakfast with KatyKeto Matcha Latte while your loved ones tuck into bacon and eggs, or just sticking to tea and water at that ladies brunch, we want you to feel empowered with knowledge that the choice you are making is good for you.

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